Built by an Operator, Not a Middleman
I got my start in visual storytelling over 13 years ago—literally holding my mom's camera bag and helping diffuse light on shoots. By 8th grade, I was already shooting video, spending most of my time filming sports, athletes, and working with cool brands.
Today, I help service-based and blue-collar businesses grow through high-quality video, photo, and digital content that's built to convert, not just exist.
From Camera Bag to Business Owner
As my career grew, I moved into corporate and commercial video work and found my lane. I spent two years working in-house for a roofing company, where I learned what actually works (and what doesn't) when it comes to marketing with a real budget behind it.
That experience taught me how to maximize impact, avoid wasted spend, and create content that performs—not just looks good.
After that, I worked in roofing distribution, producing learning, training, and compliance content while continuing to serve my own clients on the side. That gave me a deeper understanding of internal marketing, operations, and how video supports real business goals beyond just social media.
My background across creative, corporate, and in-house marketing lets me bridge the gap between "cool content" and content that actually drives results.
What I Believe
These aren't corporate values written by a committee. This is how I actually operate.
Results First
Every project starts with a clear goal. I measure success by business outcomes, not vanity metrics.
Quality Over Quantity
I'd rather do fewer projects exceptionally well than spread myself thin.
Industry Expertise
I understand the trades. Construction, roofing, distribution — I know your world from the inside.
13+ Years Experience
From holding my mom's camera bag to running my own business — storytelling is in my DNA.