vgbn x Video marketing is one of the most effective tools contractors can use to attract and convert leads. Homeowners are 2-3 times more likely to engage with videos than text, and 91% of marketers say video helps them gain new customers. From showcasing your craftsmanship to building trust, video content works 24/7 to generate leads. You don’t need expensive equipment - your smartphone is enough to get started.

Here are 7 proven video strategies contractors can use to grow their business:

• Project Walkthroughs: Highlight your work quality and process with detailed visual resumes.
• Client Testimonials: Build trust with real stories from satisfied customers.
• How-To Videos: Share expertise to educate and connect with potential clients.
• Time-Lapse Videos: Demonstrate efficiency and project progression in seconds.
• Behind-the-Scenes Clips: Show your team in action to create a personal connection.
• Before-and-After Videos: Provide clear proof of your transformation skills.
• Professional Videos: Use polished content to elevate your brand and credibility.

Video content increases visibility, builds trust, and boosts engagement - making it a must-have for contractors looking to grow their leads and business.

Video Marketing for Contractors: How to Create Videos That Build Trust

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Why Video Marketing Works for Contractors

Video marketing is a powerful tool for contractors, offering increased visibility, trust, and engagement that drives growth.

Visibility starts with search engines. Did you know that websites featuring videos are 53 times more likely to land on Google's first page?. Plus, YouTube, the second-largest search engine, gives you a chance to connect with homeowners searching for terms like "kitchen remodel contractor" or "deck repair near me". By uploading videos to your Google Business Profile, you signal to Google that your business is active, which can improve your local Map Pack rankings. And with video expected to make up 91% of all internet traffic by 2024, skipping video content means missing out on a huge chunk of potential clients. This increased visibility not only grabs attention but also lays the groundwork for building trust.

Trust grows faster through video. Videos create a "Know-Like-Trust" connection that helps homeowners feel comfortable inviting you into their space. The stats back this up: 84% of people have been persuaded to purchase a product or service after watching a video. As Carl Kwan, a video marketing expert, notes:

"One contractor boosted conversion rates by 800% simply by using a single intro video in cold outreach".

Engagement takes off with video. Unlike text, video grabs attention immediately. Platforms like Instagram, TikTok, and Facebook prioritize video content (think Reels and Shorts), giving your posts a better chance of being seen. In fact, 94% of video marketers report that videos help users better understand their services. This type of engagement means more qualified leads for your business. Every video you post works 24/7, showcasing your expertise, educating potential clients, and generating leads - even when you're busy on a job site.

1. Project Walkthrough Videos Show Your Work Quality

How It Shows Your Expertise and Results

Project walkthrough videos act like a visual resume, giving potential clients a clear view of your work's quality and scope - something static photos just can't match. Narrating the story behind a project on video allows you to explain the challenges you faced and how you solved them, instantly showcasing your expertise. High-quality footage, especially drone shots for larger projects, captures intricate details and craftsmanship that photos often miss. This kind of visual storytelling naturally builds credibility as viewers see your skills and process in action.

How It Builds Trust with Potential Clients

These videos do more than highlight your expertise - they help establish trust. By letting homeowners see your work up close, walkthroughs provide a level of authenticity that static images can't deliver. Walking viewers through the process shows transparency, giving them insight into the problem-solving and effort behind each project. Plus, appearing on camera helps create a personal connection, making you more relatable. Research shows that this familiarity encourages higher engagement and action rates from potential clients.

Why It Works for Construction Businesses

Walkthrough videos set you apart by highlighting what makes your work special - whether it’s your design approach, innovative methods, or meticulous attention to detail. They also help reduce client uncertainty by clearly showing what to expect during a project, leaving homeowners feeling informed and reassured. The immersive nature of video lets clients appreciate the scale and complexity of transformations in a way that photos simply can't. To make the most of these videos, include before-and-after comparisons, concise narration, and a clear call-to-action like, "Contact us to bring your vision to life". By combining craftsmanship with transparent storytelling, contractors can significantly improve lead conversion.

2. Client Testimonial Videos Build Trust

Highlighting your craftsmanship is essential, but adding the human touch through client testimonials can solidify trust in a way that project walkthroughs alone cannot.

How It Shows Your Expertise and Results

Client testimonial videos provide a clear picture of your skills in action. When a satisfied homeowner shares their experience, it validates your work and professionalism. The most effective testimonials follow a simple storyline: the client's initial concerns, how your team addressed those concerns with professionalism and clear communication, and their happiness with the final outcome. This approach not only highlights your ability to overcome challenges but also showcases your consistent delivery of high-quality results. Over time, a collection of these videos becomes a powerful portfolio demonstrating your reliability and expertise.

How It Builds Trust with Potential Clients

Videos of real clients sharing their experiences are far more impactful than written reviews. Seeing and hearing someone speak genuinely about their satisfaction creates a connection that text alone can't achieve. This is especially important in construction, where clients are inviting professionals into their homes and making significant financial commitments. Watching another homeowner smile as they recount their positive experience helps break down barriers of skepticism and builds an emotional connection.

"Capturing a happy client on camera telling us all the reasons you helped solve their problems... is going to go a whole lot further than promoting your business yourself." - Build Your Trade

Why It Works for Construction Businesses

Testimonial videos allow clients to highlight details that might not come through in a brief written review - like your team's punctuality, the way you handled unexpected challenges, or the extra effort you put into keeping the worksite clean. These specifics resonate with potential clients who may have similar concerns. Filming these testimonials on-site at a completed project provides undeniable proof of the transformation's scale and quality. To capture the best results, record the video shortly after the project is complete while the experience is still fresh in the client’s mind. A simple lavalier microphone (priced between $29 and $90) can ensure clear audio. One contractor even reported an 800% increase in conversion rates by simply including a single video in their outreach efforts.

3. How-To Videos Establish Your Authority

Sharing your expertise through educational videos helps position you as a go-to professional in your field. Breaking down technical topics, like foundation settlement or load-bearing walls, makes complex construction concepts easier for potential clients to grasp. This clarity builds trust and shows you're knowledgeable about your craft.

How It Shows Your Expertise and Results

How-to videos go beyond standard marketing - they’re proof of your technical skills in action. For example, a video offering "3 Tips to Extend Your Roof's Lifespan" not only shares valuable advice but also highlights your precision and familiarity with advanced tools. These videos demonstrate your ability to handle both the big picture and the finer details, reassuring clients that their investment is in capable hands. It’s a tangible way to showcase your expertise while addressing common client concerns.

How It Builds Trust with Potential Clients

Educational videos help reduce the uncertainty that often comes with hiring a contractor. When clients can watch a process video explaining what to expect during a project, they feel more prepared and confident heading into discussions with you. This transparency about your work methods and quality standards fosters trust. Many clients report that seeing educational content has directly influenced their decision to hire a contractor.

"A prospect seeing you on video prior to your first meeting helps build that personal connection faster – they already 'know' you through the power of video."

• Spencer Powell, CEO, Builder Funnel

Why It Works for Construction Businesses

How-to videos combine straightforward explanations with actionable advice, making them a powerful tool for building your reputation. In an industry where trust is everything, these videos work tirelessly to promote your business. Plus, with 68% of consumers preferring to learn about services through video content, even a short clip filmed on your smartphone - like tips on how coastal fog impacts exterior paint or how to spot early signs of shingle wear - can connect with potential clients more effectively than traditional ads.

4. Time-Lapse Videos Show Your Efficiency

Time-lapse videos pack months of construction into a quick, captivating 60–90 seconds. Instead of just saying your team delivers on time, these videos show it - transforming an empty lot into a finished building right before a viewer’s eyes. This visual evidence doesn’t just highlight speed; it also underscores the expertise and precision behind your work.

How It Highlights Your Expertise and Results

These videos capture your ability to manage complex projects under real-world challenges. From coordinating material deliveries to handling weather delays, every detail is laid bare. A great example? From 2022 to 2024, Visit Hagerstown used construction cameras to document the 2.5-year build of Meritus Park, a minor league baseball stadium. By sharing live feeds and time-lapse progress on a community webpage, they drew over 29,000 unique viewers and racked up 120,000 website visits. This approach not only showcased their work but also built excitement and trust within the community before the stadium even opened.

How It Builds Trust with Potential Clients

Transparency is key to earning trust. When clients see your team tackle unexpected site issues or adapt to challenges, they gain confidence in your problem-solving abilities. These videos also highlight your commitment to safety and environmentally conscious practices, such as installing solar panels or green roof systems. As Marilee Brewer, Senior Content Writer at Evercam, explains:

"On-time delivery stops being a promise and becomes a fact when you have dated, sequential imagery proving every milestone was hit".

Why It Works for Construction Businesses

Time-lapse videos are more than just cool visuals - they’re powerful marketing tools. Like testimonials or project walkthroughs, they reinforce your reputation for delivering results. Plus, they’re highly shareable: videos on social media generate 1,200% more shares than text and images combined. With construction cameras capturing footage at regular intervals, you can skip the daily videographer costs and build a library of marketing assets. Use these videos to enhance your Google Business Profile for better local SEO or include them in digital proposals to give prospects a clear picture of your process.

5. Behind-the-Scenes Videos Connect with Clients

Behind-the-scenes videos are a fantastic way to show potential clients the effort and expertise that go into your projects. These clips pull back the curtain on your daily operations, offering an authentic look at how your team tackles challenges. Instead of just showcasing polished end results, you can highlight moments like navigating tricky foundation issues or explaining the steps involved in waterproofing. This kind of content not only informs but also gives clients a deeper appreciation for the precision and craftsmanship behind your work.

How It Builds Trust with Potential Clients

By sharing unfiltered glimpses of your process, you can build trust faster than any traditional sales pitch. Transparency is key here. Whether it's showing safety briefings, organized tools, or your team solving unexpected problems, these videos prove you’ve got nothing to hide. As Spencer Powell, CEO of Builder Funnel, aptly says:

"People love to know how the sausage is made! Job site videos take them behind the scenes and demonstrate the intricacies, challenges, and skill required in your profession".

This openness helps ease potential worries about hiring a contractor, especially for large, unfamiliar projects.

How It Engages Your Target Audience

Behind-the-scenes content also helps your business feel more approachable. Showcasing the real people behind the hard work - whether through a quick "meet the team" video or a voice-over explaining a complex installation - makes your company relatable. Even short clips, like an electrician breaking down a project detail, can create a stronger connection than a static block of text on your website. These personal touches resonate with viewers and keep them engaged.

Why It Works for Construction Businesses

This type of content isn’t just about trust; it’s also a smart way to boost engagement on social media. Today’s audiences often prefer raw, unfiltered footage over heavily produced videos [1,4]. A simple smartphone clip of your team in action, especially if filmed vertically for platforms like Instagram Reels or TikTok, can outperform expensive, scripted productions. In fact, 93% of brands have reported gaining new customers directly from social media videos. Just remember to tidy up the workspace and get homeowner permission before filming. These small considerations keep your content professional while maintaining its authentic appeal.

6. Before-and-After Videos Prove Your Results

Before-and-after videos are a powerful way to show off the quality of your work. They provide visual proof that speaks louder than any written description, giving potential clients a clear picture of what you can achieve. Instead of asking homeowners to imagine the potential of their space, these videos let them see the transformation - from worn-out and outdated to modern and inviting. It’s an immediate way to help them picture what’s possible in their own homes.

How It Demonstrates Your Expertise

These videos don’t just highlight the final result - they tell the story of your expertise in solving problems and delivering results. As Phil Fisk, CEO of Core6 Marketing, puts it:

"The contrast is dramatic and tells a story of quality faster than words ever could. It's all about building trust, fast."

To make the transformation crystal clear, film a 10-second "before" clip and then capture the "after" from the exact same spot once the project is done. This consistent angle ensures the difference is impossible to miss.

But beyond showcasing your skills, these videos can also give your business a competitive edge.

Benefits for Construction Businesses

Studies show that homeowners are 2 to 3 times more likely to engage with video content than plain text. For construction businesses, this means before-and-after videos can be a game-changer in converting leads. They’re particularly effective on mobile-friendly platforms like Instagram Reels and TikTok, where quick, visually striking content thrives. Just make sure the job site is spotless before filming the final reveal - clean surroundings let your work take center stage.

7. Work with BrodyFilmedIt for Professional Videos

Why It Works for Construction Businesses

Tactical video clips are great, but professionally produced videos take things to the next level. With drone footage, clear audio, and sharp editing, your craftsmanship shines while building trust with potential clients. These polished videos not only highlight your work but also position your business as credible and reliable. Here's a stat to consider: 91% of marketers say video content helps them gain new customers. This kind of storytelling complements the video marketing strategies we've already discussed, giving your business a competitive edge.

How It Shows Your Expertise and Results

Professional video production turns raw footage into a compelling story. Instead of just random clips, you get a well-crafted narrative that showcases the challenges, solutions, and results of your projects. This approach creates a visual resume that resonates with homeowners. For larger projects, drone footage adds a cinematic flair, showcasing the scale of your work in ways a ground-level shot simply can't capture. Combined with project walkthroughs and testimonials, these videos reinforce your expertise and build confidence in your services.

How It Builds Trust with Potential Clients

A high-quality video is like a virtual handshake - it introduces you, shows your professionalism, and builds trust. When potential clients feel like they know you through video, they're much more likely to reach out. Plus, professional video teams can identify where prospects might lose interest in the sales process and create targeted videos, like FAQs, to address concerns even before they make contact. It's a proactive way to connect with clients and ease their decision-making process.

How It Engages Your Target Audience

Professional videos don’t just look good - they work hard for you. They boost your credibility and keep your audience engaged, even while you’re busy on a job site. The stats speak for themselves: 93% of brands have gained a new customer from a video on social media, and 84% of people say a brand's video convinced them to make a purchase. BrodyFilmedIt specializes in creating marketing systems tailored for construction and trades businesses. From video production and SEO to paid ads and content strategy, they ensure your videos not only look great but also deliver real results.

Conclusion

From project walkthroughs to client testimonials, the video strategies covered here are powerful tools for growing your business. Video marketing has become a reliable way for contractors to stand out, build trust, and convert more leads. Whether you’re highlighting your craftsmanship or sharing social proof, each approach helps move prospects closer to making that call. In fact, 92% of video marketers report seeing a positive ROI, and websites with videos are 53 times more likely to rank on Google’s first page.

You don’t need to tackle all seven strategies at once. Start small - maybe with a before-and-after video or a quick FAQ addressing common client questions. Capture footage of your next project, create a batch of content, and post regularly. Over time, these videos work as a 24/7 salesperson, educating prospects, resolving doubts, and building trust - even when you’re not on-site.

High-quality videos featuring drone footage, clear audio, and thoughtful storytelling don’t just look impressive - they drive results. For example, 93% of brands have gained new customers through social media videos, and 84% of viewers have been convinced to make a purchase after watching a brand’s video. Partnering with a professional can elevate your efforts and help you achieve even better outcomes.

BrodyFilmedIt specializes in creating custom marketing solutions for construction and trades businesses, ensuring your videos not only look great but also align with your goals and deliver measurable success. This is the next logical step in leveraging video as a round-the-clock salesperson for your business.

Start filming, stay consistent, and watch your leads grow.

FAQs

What videos should I make first?

Start with short, relatable videos that highlight your completed projects or share practical tips. A quick 30-second clip - whether it's a project walkthrough, a time-lapse of an installation, or some straightforward advice recorded on your phone - can go a long way. These videos help establish trust by giving homeowners a clear, visual representation of your work. Plus, they cater perfectly to the fast-scrolling habits of today’s audience. Keep it simple yet engaging, aiming for a polished look without making it overly complicated.

Where should I post my contractor videos?

Posting your contractor videos on platforms like YouTube, Facebook, Instagram, LinkedIn, and your own website is a smart way to increase visibility and engagement. These channels let you showcase your work to a wide audience while building trust and credibility. To get the best results, focus on the platforms where your potential customers are most active. This ensures your efforts are spent reaching the right people.

How long should my videos be?

Videos tend to perform best when they’re between 30 seconds and 2 minutes long. For quick highlights or bite-sized tips, aim for the shorter end of the spectrum - around 30 seconds. If your content requires a bit more depth, such as explaining a concept or showcasing a project, a runtime closer to 2 minutes works well. The key is to match the video length to your purpose, ensuring it holds your audience’s attention throughout.